Executing Design Sprints for Digital Innovation With Incumbents

Titelangaben

Buck, Christoph ; Heim, Laura ; Kreuzer, Thomas ; Brugger, Patrick:
Executing Design Sprints for Digital Innovation With Incumbents.
In: IEEE Engineering Management Review. Bd. 54 (2026) Heft 1 . - S. 233-244.
ISSN 1937-4178
DOI: https://doi.org/10.1109/EMR.2025.3570215

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Abstract

The Design Sprint has proven highly effective in incumbent organizations for fostering digital innovation and collaboration in structured, time-limited settings. This article uses a single case study with a brewery and beverage company to show how a Design Sprint can achieve numerous added values for digital innovation in a traditional organizational structure. The key finding of the article is that participating in a Design Sprint enables incumbents to develop key innovation capabilities, navigate challenges, and foster a cultural shift toward digital innovation through structured, fast, and effective prototyping processes, ultimately aligning with the demands of a dynamic, technology-driven environment. The practical relevance of the article lies in actionable guidance on conducting Design Sprints, emphasizing their potential to accelerate digital innovation processes, foster collaboration, and overcome organizational barriers.