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Institutions of the University of Bayreuth
Junior Professorship Business Administration - Direct Marketing - Juniorprof. Hajo Hippner
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University of Bayreuth
(60151)
Faculties
(56527)
Faculty of Law, Business and Economics
(13016)
Department of Business Administration
(5235)
Former Professors
(1298)
Junior Professorship Business Administration - Direct Marketing - Juniorprof. Hajo Hippner
(2)
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2011
Number of items at this level:
2
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2013
Hammon, Larissa Viola
:
Crowdsourcing : Eine Analyse der Antriebskräfte innerhalb der Crowd.
Hamburg : Kovaĉ , 2013 . - XXIV, 476 p. - (Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis ; 356 )
( Doctoral thesis, 2013 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
2011
Hampel, Stefan
:
Werbewirksames E-Mail-Marketing : Eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens.
Berlin : Logos , 2011 . - XIV, 415 S.
( Doctoral thesis, 2011 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
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