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Stadtelmann, Michael ; Woratschek, Herbert ; Diederich, Christina:
Actor engagement in online health communities : A netnographic analysis of engagement practices and roles.
In: International Journal of Pharmaceutical and Healthcare Marketing. Vol. 13 (2019) Issue 4 . - pp. 500-515.
ISSN 1750-6123
DOI: https://doi.org/10.1108/IJPHM-06-2018-0033

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