Zeitschrift: Journal of Global Sport Management

B

Brand, Lars ; Ströbel, Tim:
"A Victimless Crime"? Implications of eSports Extensions of Sport Club Brands for Brand Management From a Multi-Actor-Dominant Logic.
In: Journal of Global Sport Management. (17 Dezember 2024) . - S. 1-25.
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2024.2438718

M

Ma, Yang ; Kurscheidt, Markus:
Doing It the Chinese Way : The Politically-led Commercialization of Professional Football in China.
In: Journal of Global Sport Management. Bd. 7 (2022) Heft 3 . - S. 355-371.
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2020.1753332

S

Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty.
In: Journal of Global Sport Management. Bd. 6 (2021) Heft 2 . - S. 185-202.
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2018.1531354