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Number of items: 2.

2014

Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies. Vol. 4 (2014) Issue 4 . - pp. 14-33.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2484

2011

Berz, Jennifer ; Lis, Bettina:
Using Social Media for Branding in Publishing.
In: Online Journal of Communication and Media Technologies. Vol. 1 (2011) Issue 4 . - pp. 193-213.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2350

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