Number of items: 2.
2014
Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies.
Vol. 4
(2014)
Issue 4
.
- pp. 14-33.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2484
2011
Berz, Jennifer ; Lis, Bettina:
Using Social Media for Branding in Publishing.
In: Online Journal of Communication and Media Technologies.
Vol. 1
(2011)
Issue 4
.
- pp. 193-213.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2350
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