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Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook

Title data

Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies. Vol. 4 (2014) Issue 4 . - pp. 14-33.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2484

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Nov 2021 08:58
Last Modified: 15 Nov 2021 08:58
URI: https://eref.uni-bayreuth.de/id/eprint/67835