Title data
Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies.
Vol. 4
(2014)
Issue 4
.
- pp. 14-33.
ISSN 1986-3497
DOI: https://doi.org/10.29333/ojcmt/2484
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 15 Nov 2021 08:58 |
Last Modified: | 15 Nov 2021 08:58 |
URI: | https://eref.uni-bayreuth.de/id/eprint/67835 |