Veröffentlichungen "Ewers, Karolina"

2022

Ewers, Karolina:
We need to talk… - Acceptance of Digital Voice Assistants among Millennials and older people.
Bayreuth , 2022 . - IX, 143 S.
( Dissertation, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005948

2020

Ewers, Karolina ; Baier, Daniel ; Höhn, Nadine:
Siri, Do I like You? : Digital Voice Assistants and Their Acceptance by Consumers.
In: Journal of Service Management Research. Bd. 4 (2020) Heft 1 . - S. 52-66.
ISSN 2511-8676
DOI: https://doi.org/10.15358/2511-8676-2020-1-52

Ewers, Karolina ; Baier, Daniel:
UGA or TAM : Which Approach Better Explains Digital Voice Assistant Acceptance?
In: Archives of Data Science Series A. Bd. 6 (2020) Heft 2 .
ISSN 2363-9881
DOI: https://doi.org/10.5445/KSP/1000098012/10

2019

Ewers, Karolina:
Acceptance of Digital Voice Assistants in Customer Communication : An Application of the Uses and Gratifications Approach.
2019
Veranstaltung: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019) , July, 8-10, 2019 , Tallinn, Estonia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Ewers, Karolina ; Baier, Daniel:
Technology Acceptance Model or Uses and Gratifications Approach : Which Approach is Better Suited to Explain the Acceptance of Digital Voice Assistants?
2019
Veranstaltung: 6th European Conference on Data Analysis (ECDA2019) , March 18-20,2019 , Bayreuth, Germany.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )