Title data
Ewers, Karolina:
Acceptance of Digital Voice Assistants in Customer Communication : An Application of the Uses and Gratifications Approach.
2019
Event: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019)
, July, 8-10, 2019
, Tallinn, Estonia.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 07 Mar 2019 09:50 |
Last Modified: | 27 Mar 2019 08:01 |
URI: | https://eref.uni-bayreuth.de/id/eprint/47881 |