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Cultural Diversity in Innovation Teams : Surface and Deep Level Effects

Title data

Bouncken, Ricarda B.:
Cultural Diversity in Innovation Teams : Surface and Deep Level Effects.
In: International Journal of Business Research. Vol. 9 (2009) Issue 4 . - pp. 17-26.
ISSN 1555-1296

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Abstract in another language

Cross-cultural teams are a well of creativity and innovativeness. We research how cultural diversity in innovation effects teamwork and innovation. In our case study, we find that cross cultural teams have a high potential of creativity but are confronted with difficulties arising from different work-, and communication routines. In the course of the project work, teams learn to cope with diversity related to surface-level diversity. Yet, other cultural diversity, which can be regarded to as deep-level, endures and perpetually cause problems. [ABSTRACT FROM AUTHOR]

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: cross-cultural; diversity; innovation; team
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: No
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 14 Apr 2015 09:04
Last Modified: 14 Apr 2015 09:04
URI: https://eref.uni-bayreuth.de/id/eprint/10249