Cultural Diversity in Innovation Teams : Surface and Deep Level Effects

Titelangaben

Bouncken, Ricarda B.:
Cultural Diversity in Innovation Teams : Surface and Deep Level Effects.
In: International Journal of Business Research. Bd. 9 (2009) Heft 4 . - S. 17-26.
ISSN 1555-1296

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Abstract

Cross-cultural teams are a well of creativity and innovativeness. We research how cultural diversity in innovation effects teamwork and innovation. In our case study, we find that cross cultural teams have a high potential of creativity but are confronted with difficulties arising from different work-, and communication routines. In the course of the project work, teams learn to cope with diversity related to surface-level diversity. Yet, other cultural diversity, which can be regarded to as deep-level, endures and perpetually cause problems. [ABSTRACT FROM AUTHOR]