Digesting food information : a focus group-based typology on the ways in which consumers process food information

Titelangaben

Held, Johanna ; Germelmann, Claas Christian:
Digesting food information : a focus group-based typology on the ways in which consumers process food information.
In: Hunter, Gary ; Steenburgh, Tom (Hrsg.): AMA Winter Educators' Conference Proceedings 2014 : Engaging customers. - Chicago : American Marketing Association , 2014 . - C-11 . - (AMA Educators Proceedings ; 25 )
ISBN 978-1-63266-588-1