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Exploring Augmented Reality Applications in Mobile Retailing : The Influence of Technology Advancements on Consumer Acceptance

Title data

Schreiber, Stefanie ; Rese, Alexandra ; Baier, Daniel:
Exploring Augmented Reality Applications in Mobile Retailing : The Influence of Technology Advancements on Consumer Acceptance.
2015
Event: 22nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2015) , 27.-30.07.2015 , Montreal, Canada.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 May 2015 06:13
Last Modified: 05 May 2015 06:13
URI: https://eref.uni-bayreuth.de/id/eprint/11840