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Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior

Title data

Kaiser, Florian G. ; Hübner, Gundula ; Bogner, Franz X.:
Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior.
In: Journal of Applied Social Psychology. Vol. 35 (2005) Issue 10 . - pp. 2150-2170.
ISSN 1559-1816
DOI: https://doi.org/10.1111/j.1559-1816.2005.tb02213.x

Abstract in another language

This paper, we compare the value-belief-norm (VBN) model and the theory of planned behavior (TPB) empirically in their capability to explain conservation behavior. Based on survey data, we aim at providing further evidence for a striking attitude-behavior relation, when research is based on highly aggregated, compound measures. The participants represent a convenience sample of 468 students from a German pedagogical university. Structural equation analyses reveal both models to fit the data acceptably well. Evidence shows for both theories a remarkable explanatory power: TPB's intention accounts for 95% of general conservation behavior, VBN's personal norms for 64%. From an empirical point of view, we must, however, conclude that the VBN theory is not well specified. TPB identifies the relations among its concepts more properly--and more sufficiently in respect to proportions of explained variances--than its counterpart.

Further data

Item Type: Article in a journal
Refereed: Yes
Additional notes: BAYCEER26819
Institutions of the University: Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology > Chair Didactics of Biology
Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology > Chair Didactics of Biology > Chair Didactics of Biology - Univ.-Prof. Dr. Franz Xaver Bogner
Faculties
Faculties > Faculty of Biology, Chemistry and Earth Sciences
Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology
Result of work at the UBT: Yes
DDC Subjects: 500 Science
Date Deposited: 15 May 2015 14:47
Last Modified: 15 May 2015 14:47
URI: https://eref.uni-bayreuth.de/id/eprint/13781