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Bayesian Conjoint Analysis in Water Park Pricing : A New Approach Taking Varying Part Worths for Attribute Levels into Account

Title data

Löffler, Stephanie ; Baier, Daniel:
Bayesian Conjoint Analysis in Water Park Pricing : A New Approach Taking Varying Part Worths for Attribute Levels into Account.
In: Journal of Service Science and Management. Vol. 8 (2015) Issue 1 . - pp. 46-56.
ISSN 1940-9907
DOI: https://doi.org/10.4236/jssm.2015.81006

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 May 2015 07:33
Last Modified: 28 May 2015 09:11
URI: https://eref.uni-bayreuth.de/id/eprint/14189