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Extending the service-profit chain : the role of identification and co-creation

Title data

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Extending the service-profit chain : the role of identification and co-creation.
2010
Event: 39th European Marketing Academy Conference (EMAC) , June 1-4, 2010 , Copenhagen, Denmark.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 13:01
Last Modified: 28 Aug 2014 09:18
URI: https://eref.uni-bayreuth.de/id/eprint/2176