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Grundlagen des selbstkonzeptorientierten Markenmanagements

Title data

Koban, Sylvia:
Grundlagen des selbstkonzeptorientierten Markenmanagements.
2013 . - 311, LXX p.
( Doctoral thesis, 2013 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Markenpolitik; Selbstbild
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 21 Dec 2015 12:18
Last Modified: 21 Dec 2015 12:18
URI: https://eref.uni-bayreuth.de/id/eprint/23578