Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Interkulturelle Geschäftsbeziehungen : Eine interkulturelle Perspektive für das Marketing

Title data

Mauritz, Hartmut:
Interkulturelle Geschäftsbeziehungen : Eine interkulturelle Perspektive für das Marketing.
Wiesbaden : Dt. Univ.-Verl. , 1996 . - XVII, 310 p. - (DUV : Wirtschaftswissenschaft )
ISBN 3-8244-0317-X
( Doctoral thesis, 1996 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Beziehungsmanagement; Interkulturelles Management; Internationales Marketing; Kulturkontakt
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Jan 2016 08:42
Last Modified: 27 Jan 2016 08:42
URI: https://eref.uni-bayreuth.de/id/eprint/26769