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Strategische Erfolgspotentiale durch Corporate Identity : Aufbau und Nutzung

Title data

Glöckler, Thomas:
Strategische Erfolgspotentiale durch Corporate Identity : Aufbau und Nutzung.
Wiesbaden : Deutscher Universitäts-Verlag , 1995 . - XVI, 240 S. - (Gabler Edition Wissenschaft )
ISBN 3-8244-6209-5
( Doctoral thesis, 1995 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

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Further data

Item Type: Doctoral thesis
Keywords: Corporate Identity; Erfolgsfaktor; Strategisches Management
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jan 2016 07:51
Last Modified: 29 Jan 2016 07:51
URI: https://eref.uni-bayreuth.de/id/eprint/27308