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Signalingstrategien im Stakeholdermanagement : Kommunikation und Wertschöpfung

Title data

Tewes, Gunar:
Signalingstrategien im Stakeholdermanagement : Kommunikation und Wertschöpfung.
Wiesbaden : Gabler Ed. Wiss. , 2008
ISBN 3-8349-0968-8
( Doctoral thesis, 2006 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Signaling; Stakeholder; Strategisches Management; Unternehmen
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2016 08:05
Last Modified: 17 Feb 2016 08:05
URI: https://eref.uni-bayreuth.de/id/eprint/28711