Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport : an Abstract

Titelangaben

Popp, Bastian ; Germelmann, Claas Christian:
Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport : an Abstract.
2017
Veranstaltung: 44th Academy of Marketing Science Annual Conference (AMS) , 18.-21.05.2016 , Lake Buena Vista, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )
DOI: https://doi.org/10.1007/978-3-319-45596-9_89