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More Fans at any Cost? : Analysing the Economic Effects of the Ratio of Fans to Non-Fans in a Customer Portfolio Considering Electronic Word-of-Mouth

Title data

Banz, Marion ; Grosswiele, Laura ; Huber, Johannes ; Probst, Florian:
More Fans at any Cost? : Analysing the Economic Effects of the Ratio of Fans to Non-Fans in a Customer Portfolio Considering Electronic Word-of-Mouth.
In: Journal of Decision Systems. Vol. 25 (2016) Issue 3 . - pp. 193-213.
ISSN 1246-0125
DOI: https://doi.org/10.1080/12460125.2016.1187545

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 12 Jan 2018 07:38
Last Modified: 12 Jan 2018 07:38
URI: https://eref.uni-bayreuth.de/id/eprint/41637