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Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

Title data

Scholz, Michael ; Dorner, Verena ; Landherr, Andrea ; Probst, Florian:
Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes.
2013
Event: 34th International Conference on Information Systems (ICIS) , 15.-18. Dez. 2013 , Milan, Italy.
(Conference item: Conference , Paper )

Official URL: Volltext

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 18 Jan 2018 14:21
Last Modified: 18 Jan 2018 14:21
URI: https://eref.uni-bayreuth.de/id/eprint/41880