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Smart Interaction with Consumers : From Co-Creation to Smart Partnership

Title data

Pantano, Eleonora ; Priporas, Constantinos-Vasilios ; Baier, Daniel:
Smart Interaction with Consumers : From Co-Creation to Smart Partnership.
In: International Journal of Electronic Commerce. Vol. 21 (25 September 2017) Issue 4 . - pp. 449-453.
ISSN 1557-9301
DOI: https://doi.org/10.1080/10864415.2016.1355636

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 02 Feb 2018 10:53
Last Modified: 02 Feb 2018 11:03
URI: https://eref.uni-bayreuth.de/id/eprint/42177