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Re-Examining Perceived Thematic Congruence/Incongruence Issues : First Insights from two Qualitative Studies

Title data

Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu ; Darke, Peter:
Re-Examining Perceived Thematic Congruence/Incongruence Issues : First Insights from two Qualitative Studies.
2015
Event: Society for Consumer Psychology (SCP) Winter Conference 2015 , 26.-28.02.2015 , Phoenix, Arizona, USA.
(Conference item: Conference , Lecture )

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Item Type: Conference item (Lecture)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 20 Mar 2018 10:05
Last Modified: 20 Mar 2018 10:05
URI: https://eref.uni-bayreuth.de/id/eprint/43048