How do consumers experience the emotional rollercoaster? : A smartphone app to measure emotions continuously

Titelangaben

Stieler, Maximilian ; Kriegl, Bettina:
How do consumers experience the emotional rollercoaster? : A smartphone app to measure emotions continuously.
In: Transfer, Werbeforschung & Praxis. Bd. 64 (2018) Heft 2 . - S. 43-53.
ISSN 1436-798X