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Consumer Motives for Peer-to-Peer Sharing

Title data

Hawlitschek, Florian ; Teubner, Timm ; Gimpel, Henner:
Consumer Motives for Peer-to-Peer Sharing.
In: Journal of Cleaner Production. Vol. 204 (10 December 2018) . - pp. 144-157.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2018.08.326

Official URL: Volltext

Abstract in another language

Contemporary e-commerce platforms enable the exchange of idle resources among private individuals directly from peer to peer. The success of peer-to-peer sharing platforms largely depends on the capability of platform providers to understand the users' motives for engagement. To investigate the relative importance of consumer motives for and against peer-to-peer sharing, we develop a theoretical model based on a comprehensive set of potential consumer motives. We validate our model by means of a survey among 745 participants. Our findings suggest financial benefits, trust in other users, modern lifestyle, effort expectancy, and ecological sustainability as the five most important drivers and prerequisites of platform usage intentions. Based on our findings, we suggest directions for future research on peer-based sharing and discuss implications for both theory and practice.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Sharing economy; Peer-to-peer sharing; Online marketplaces; Online consumer behavior; Survey research; Structural equation modeling
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 13 Sep 2018 06:36
Last Modified: 16 Oct 2019 09:50
URI: https://eref.uni-bayreuth.de/id/eprint/45766