Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem

Title data

Stieler, Maximilian ; Germelmann, Claas Christian:
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem.
In: Marketing : ZFP. Vol. 40 (2018) Issue 4 . - pp. 30-43.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2018-4-30

Further data

Item Type:	Article in a journal
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	15 Nov 2018 09:23
Last Modified:	15 Nov 2018 09:23
URI:	https://eref.uni-bayreuth.de/id/eprint/46325