Title data
Stieler, Maximilian ; Germelmann, Claas Christian:
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem.
In: Marketing : ZFP.
Vol. 40
(2018)
Issue 4
.
- pp. 30-43.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2018-4-30