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Modeling Customer Journey Value : Predicting Customer Churn and Future Net Value

Title data

Pastoors, Dominic Christian ; Baier, Daniel:
Modeling Customer Journey Value : Predicting Customer Churn and Future Net Value.
2018
Event: 5th European Conference on Data Analysis (ECDA 2018) , July 4-6, 2018 , Paderborn.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Mar 2019 07:20
Last Modified: 05 Mar 2019 07:20
URI: https://eref.uni-bayreuth.de/id/eprint/47834