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Measuring the Acceptance of Mobile Augmented Reality Apps : Surveys and Text Mining Approaches Compared

Title data

Baier, Daniel ; Rese, Alexandra ; Mütterlein, Joschka ; Kunz, Reinhard:
Measuring the Acceptance of Mobile Augmented Reality Apps : Surveys and Text Mining Approaches Compared.
2017
Event: 4th European Conference on Data Analysis (ECDA2017) , September 27-29, 2017 , Wroclaw, Poland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Mar 2019 10:03
Last Modified: 06 Mar 2019 10:03
URI: https://eref.uni-bayreuth.de/id/eprint/47845