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Analyzing Photos, Comments, and Likes in Social Networks : The Effect of Body Positive Marketing on Customer Engagement

Title data

Rese, Alexandra ; Orgeldinger, Amelie ; Baier, Daniel:
Analyzing Photos, Comments, and Likes in Social Networks : The Effect of Body Positive Marketing on Customer Engagement.
2017
Event: 4th European Conference on Data Analysis (ECDA2017) , September 27-29, 2017 , Wroclaw, Poland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Mar 2019 10:06
Last Modified: 06 Mar 2019 10:06
URI: https://eref.uni-bayreuth.de/id/eprint/47846