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Online-Shop Site Engineering Using Eye Tracking, TAM, and A/B-Tests : An Empirical Application

Title data

Baier, Daniel ; Rese, Alexandra:
Online-Shop Site Engineering Using Eye Tracking, TAM, and A/B-Tests : An Empirical Application.
2017
Event: 4th German Polish Symposium on Data Analysis and Its Applications (GPSDAA2017) , September 26, 2017 , Wroclaw, Poland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Mar 2019 10:09
Last Modified: 06 Mar 2019 10:09
URI: https://eref.uni-bayreuth.de/id/eprint/47847