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Digital Technologies for Ordering and Delivering Fashion : How Baur Integrates the Customer’s Point of View

Title data

Baier, Daniel ; Rese, Alexandra ; Nonenmacher, Nikita ; Treybig, Steve ; Bressem, Benjamin:
Digital Technologies for Ordering and Delivering Fashion : How Baur Integrates the Customer’s Point of View.
In: Urbach, Nils ; Röglinger, Maximilian (ed.): Digitalization Cases : How Organizations Rethink Their Business for the Digital Age. - Heidelberg : Springer , 2018 . - pp. 59-77
ISBN 9783319952734
DOI: https://doi.org/10.1007/978-3-319-95273-4_4

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Mar 2019 09:48
Last Modified: 07 Mar 2019 09:48
URI: https://eref.uni-bayreuth.de/id/eprint/47884