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Ökonomische Potenziale einer Online-Kundenwertanalyse zur gezielten Kundenansprache im Internet

Title data

Heidemann, Julia ; Klier, Mathias ; Landherr, Andrea ; Probst, Florian:
Ökonomische Potenziale einer Online-Kundenwertanalyse zur gezielten Kundenansprache im Internet.
2012
Event: Multikonferenz Wirtschaftsinformatik 2012 (MKWI) , 29.02.-02.03.2012 , Braunschweig, Germany.
(Conference item: Conference , Paper )

Official URL: Volltext

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 14 Mar 2019 08:51
Last Modified: 14 Mar 2019 08:51
URI: https://eref.uni-bayreuth.de/id/eprint/47978