on the publication serverTitle data
Heidemann, Julia ; Klier, Mathias ; Landherr, Andrea ; Probst, Florian:
Ökonomische Potenziale einer Online-Kundenwertanalyse zur gezielten Kundenansprache im Internet.
2012
Event: Multikonferenz Wirtschaftsinformatik 2012 (MKWI)
, 29.02.-02.03.2012
, Braunschweig, Germany.
(Conference item: Conference
,
Paper
)
Official URL: 
Further data
| Item Type: | Conference item (Paper) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Mar 2019 08:51 |
| Last Modified: | 14 Mar 2019 08:51 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47978 |
