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Why Consumers Remain Ignorant of Nutrition Information : The Roles of Subjective and Objective Nutrition Knowledge

Title data

Diekmann, Larissa ; Germelmann, Claas Christian ; Jendsch, Stefanie:
Why Consumers Remain Ignorant of Nutrition Information : The Roles of Subjective and Objective Nutrition Knowledge.
2018
Event: Macromarketing Conference 2018 , 09.-12.07.2018 , Leipzig, Deutschland.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Extended Abstract (erschienen in: Change between complexity and simplicity – Proceedings of the 43rd Macromarketing Conference Change between complexity and simplicity, Leipzig, 2018, S. 111-114)
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 01 Apr 2019 08:25
Last Modified: 01 Apr 2019 08:25
URI: https://eref.uni-bayreuth.de/id/eprint/48500