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Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case

Title data

Mütterlein, Joschka ; Kunz, Reinhard ; Baier, Daniel:
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case.
In: Technological Forecasting and Social Change. Vol. 145 (2019) . - pp. 113-124.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2019.04.019

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 01 Aug 2019 09:06
Last Modified: 01 Aug 2019 09:06
URI: https://eref.uni-bayreuth.de/id/eprint/51705