Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Media-Specific Persuasion Knowledge of Social Network Sites Users : an Exploratory Study

Title data

Germelmann, Claas Christian ; Föhr, Jonas:
Media-Specific Persuasion Knowledge of Social Network Sites Users : an Exploratory Study.
2018
Event: ACR European Conference , 21-23. Juni 2018 , Gent.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Working Paper (erschienen in European Advances in Consumer Research, Band 11, S. 282)
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 11 Oct 2019 07:26
Last Modified: 11 Oct 2019 07:26
URI: https://eref.uni-bayreuth.de/id/eprint/52742