Title data
Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu ; Darke, Peter R.:
Congruence and Incongruence in Thematic Advertisement–Medium Combinations : Role of Awareness, Fluency, and Persuasion Knowledge.
In: Journal of Advertising.
Vol. 49
(2020)
Issue 2
.
- pp. 141-164.
ISSN 1557-7805
DOI: https://doi.org/10.1080/00913367.2020.1745110