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Is Specific Consumer Behaviour Influenced by Terminal Values or Does Yellow Press Set the Tone? : an Empirical Study

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Is Specific Consumer Behaviour Influenced by Terminal Values or Does Yellow Press Set the Tone? : an Empirical Study.
2004
Event: 33rd European Marketing Academy Conference (EMAC) , 18.-21.05.2004 , Mucia, Spanien.
(Conference item: Conference , Other Presentation type)

Further data

Item Type: Conference item (Other)
Refereed: Yes
Additional notes: Abstract
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Apr 2016 11:31
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5920