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When More Might Be Less : can Advertisements Improve the Impact of Positive Media Content On A Brand?

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
When More Might Be Less : can Advertisements Improve the Impact of Positive Media Content On A Brand?
2007
Event: Conference of the International Media Management Academic Association , 2007 , Saarbrücken, Deutschland.
(Conference item: Conference , Other Presentation type)

Further data

Item Type: Conference item (Other)
Refereed: Yes
Additional notes: Abstract
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Apr 2016 11:58
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5940