Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Targeted Ads and Embedded Ad Links in a Social Media Context : a Preliminary Experimental Investigation

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Targeted Ads and Embedded Ad Links in a Social Media Context : a Preliminary Experimental Investigation.
2010
Event: French-Austrian Workshop on Consumer Behavior , 2010 , Saarbrücken, Deutschland.
(Conference item: Workshop , Other Presentation type)

Further data

Item Type: Conference item (Other)
Refereed: Yes
Additional notes: referierter Konferenzbeitrag
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Apr 2016 13:07
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5977