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Consumer acceptance of shared e-scooters for urban and short-distance mobility

Title data

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
In: Transportation Research Part D: Transport and Environment. Vol. 91 (February 2021) . - No. 102680.
ISSN 1361-9209
DOI: https://doi.org/10.1016/j.trd.2020.102680

Abstract in another language

E-scooters have conquered urban areas as a means for individual mobility and compete with other modes of transportation. While some studies endorse e-scooters as eco-friendly solution for crowded cities, others report contradictory findings and highlight safety issues. To reveal factors affecting e-scooter usage from a consumer’s perspective, a study using an adapted Unified Theory of Acceptance and Use of Technology (UTAUT2) is conducted. Based on random sampling among German public transportation services, 749 responses were collected and analyzed. E-scooters are studied in the context of mobility alternatives, revealing that they are mostly viewed as fun objects, and perceived safety indeed impedes their usage. Additionally, environmental concerns and individual convenience (i.e., performance expectancy) evince to represent the main drivers for using e-scooter. Besides, differences in the motivation for (potential) usage were found between owners and non-owners. Regarding the ecological assessment of e-scooters, they may, in fact, substitute walking over short distances.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: E-scooters; Technology acceptance; Mobility; Green consumers; Sustainability; Traffic safety
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
300 Social sciences > 380 Commerce, communications, transportation
Date Deposited: 23 Jan 2021 22:00
Last Modified: 27 Jan 2021 08:11
URI: https://eref.uni-bayreuth.de/id/eprint/62351