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The Future of Marketing Analytics – New Ways in the Digital Age

Title data

Brusch, Ines:
The Future of Marketing Analytics – New Ways in the Digital Age.
Cottbus-Senftenberg , 2020
( Habilitation thesis, 2020 , Brandenburgische Technische Universität Cottbus-Senftenberg)

Further data

Item Type: Habilitation thesis
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Apr 2021 06:42
Last Modified: 22 Apr 2021 06:42
URI: https://eref.uni-bayreuth.de/id/eprint/64857