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Repositionierung eines antibakteriellen Arzneimittels

Title data

Männche, Steffen ; Wartenberg, Frank ; Baier, Daniel:
Repositionierung eines antibakteriellen Arzneimittels.
In: Baier, Daniel ; Brusch, Michael (ed.): Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele. 2. Auflage. - Berlin : Springer Gabler , 2021 . - pp. 455-466
ISBN 978-3-662-63363-2
DOI: https://doi.org/10.1007/978-3-662-63364-9_20

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 04 Jun 2021 08:34
Last Modified: 04 Jun 2021 08:34
URI: https://eref.uni-bayreuth.de/id/eprint/65647