Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Equifinal causes of sustainable clothing purchase behavior : An fsQCA analysis among generation Y

Title data

Kopplin, Cristopher Siegfried ; Rösch, Stella Franca:
Equifinal causes of sustainable clothing purchase behavior : An fsQCA analysis among generation Y.
In: Journal of Retailing and Consumer Services. Vol. 63 (2021) .
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2021.102692

Abstract in another language

Purchase intention of sustainable clothing is investigated using fuzzy-set qualitative comparative analysis to identify equifinal causal paths. A sample of 81 German students was drawn employing a two-stage cluster sampling approach. Environmental concerns appear to be a necessary condition for purchase intention. Segmentation according to gender revealed that for females, a pure focus on environmental concerns is sufficient for purchase intention, while the same configuration prevents this intention for males. Females emphasize price value considerations and do not wish for high visibility of their sustainable clothing, while males indicate the opposite. Further, a prestige-driven causal combination was found for the male segment, stressing social influence and visibility. The purchase intention of sustainable clothing yields interactions among causal conditions, corroborating the need for methodological diversity to gain a better understanding of the phenomenon.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Sustainable clothing; Purchase intention; fsQCA; Environmental concern; Causal combination
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2021 06:51
Last Modified: 26 Aug 2021 06:51
URI: https://eref.uni-bayreuth.de/id/eprint/66841