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Consumer Preference Estimation Based on Conjoint Analysis, Clustering, and Hierarchical Bayes Procedures : a Comparison of Different Approaches

Title data

Brusch, Michael ; Baier, Daniel:
Consumer Preference Estimation Based on Conjoint Analysis, Clustering, and Hierarchical Bayes Procedures : a Comparison of Different Approaches.
2008
Event: Global Marketing Conference , 20.-23.März 2008 , Shanghai, China.
(Conference item: Conference , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 15:42
Last Modified: 16 Feb 2015 15:42
URI: https://eref.uni-bayreuth.de/id/eprint/6827