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eDetailing : Neue Anforderungen und innovative Konzepte

Title data

Baier, Daniel ; Queitsch, Marko ; Wartenberg, Frank:
eDetailing : Neue Anforderungen und innovative Konzepte.
In: Decker, Reinhold ; Wartenberg, Frank (Hrsg.): Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz. - Lohmar ; Köln : Eul , 2004 . - pp. 117-133
ISBN 3-89936-267-5

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 10:36
Last Modified: 16 Feb 2015 10:36
URI: https://eref.uni-bayreuth.de/id/eprint/6860