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Kundennutzenschätzung mittels individueller Hybrid-Conjointanalyse

Title data

Baier, Daniel ; Säuberlich, Frank:
Kundennutzenschätzung mittels individueller Hybrid-Conjointanalyse.
In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. Vol. 49 (1997) Issue 11 . - pp. 951-972.
ISSN 0341-2687

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 15:36
Last Modified: 16 Feb 2015 15:36
URI: https://eref.uni-bayreuth.de/id/eprint/6887