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Ein computergestützter Einstieg ins Computer Aided Marketing

Title data

Gaul, Wolfgang ; Baier, Daniel:
Ein computergestützter Einstieg ins Computer Aided Marketing.
In: IM : die Fachzeitschrift für Information, Management und Consulting. Vol. 8 (1993) Issue 4 . - pp. 16-21.
ISSN 0930-5181

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Feb 2015 08:03
Last Modified: 15 Oct 2020 10:48
URI: https://eref.uni-bayreuth.de/id/eprint/6906