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Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale : The Case of IKEA

Title data

Baier, Daniel ; Rese, Alexandra ; Schreiber, Stefanie:
Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale : The Case of IKEA.
2014
Event: 21st International Conference on Recent Advances in Retailing and Consumer Services (EIRASS 2014) , 7.-10.07.2014 , Bucharest, Romania.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Feb 2015 08:32
Last Modified: 18 Feb 2015 08:32
URI: https://eref.uni-bayreuth.de/id/eprint/6915