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The Presumer Effect : Implementing the Customer’s Voice to Radical New Product Development for High-Tech SMEs

Title data

Sänn, Alexander ; Baier, Daniel ; Rese, Alexandra:
The Presumer Effect : Implementing the Customer’s Voice to Radical New Product Development for High-Tech SMEs.
2013
Event: 20th International Product Development Management Conference , 23-25.6.2013 , Paris.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 09:33
Last Modified: 17 Feb 2015 09:33
URI: https://eref.uni-bayreuth.de/id/eprint/6935